The mobile app world has come to be defined by continuous transformation and continuous growth. In the face of challenges–regulations, frameworks, technological development, and more—the industry remains adaptable, perseverant, and robust.
Moving into 2025, as the “privacy era” furthers the emergence and enforcement of laws globally, the urgency of next-generation measurement solutions, including the strategic use of AI and machine learning, will increase for app developers.
This article focuses on things like AI and machine learning, consumer-driven data control models, and alternative app stores.
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